Digital Sharjah 360 Campaign
The Sharjah Digital Office wanted to release their new smart government app with a bang, so we came up with a campaign that used a catchy, classic tune to tell audiences why Digital Sharjah was the easiest application around.
The Sharjah Digital Office wanted to release their new smart government app with a bang, so we came up with a campaign that used a catchy, classic tune to tell audiences why Digital Sharjah was the easiest application around.
Creative/Film Director: Mohamed Nader
DOP : maksymenko.ilya
Digital Copy Director/DOP: Lahcen Amouaj
Photographer: omarehab
Head of Design: Okily
Assistant Art Director 2/Junior Art Director: Ahmed Barakat
Production House/ Agency: nncagency
Creative team : sherine.thabet @migzcouto @transpacetion
Executive producer : baassmmaaa
Producer: eidselmi7
Creative team : sherine.thabet @migzcouto @transpacetion
Executive producer : baassmmaaa
Producer: eidselmi7
Cast Producer: Ahmad Nadim
Assistant camera&Focus Puller: tgbenatti
1st AD: Miguel Couto
2nd AD: ei_zz
Retouching: Hossam Ahmed
Assistant camera&Focus Puller: tgbenatti
1st AD: Miguel Couto
2nd AD: ei_zz
Retouching: Hossam Ahmed
Slogan
Storyboarding
A simply illustrated scene-for-scene layout of the TVC which we would produce for the campaign.
Full Scenes
We created several fully dressed sets to represent different demographics and used them for photography and video.
App Screen Scenes
A more direct photographic approach to be used in our OOH and social media imagery.
Social Media Cuts
We also created more direct variations that utilized our scenes with more app-focused content to give audiences walk-through experiences.
OOH Branding
Our photography was used to create an OOH campaign that was seen by millions
Artwork Breakdown
1. Digital Sharjah Logo
Our main brand element, the Digital Sharjah logo placement should be clear enough to be seen on different OOH sizes
2. A Call To Action (Mono Language Per Artwork)
We‘ll have some EN/AR variations of CTAs to be placed, A mono language will give the benefit of using a larger font without affecting the whole visual.
OOH Main Variations
